A complete one stop solution for farmers & Traders
Agribazaar: A complete one stop solution for Farmers & Traders
Agribazaar
2022-2023
About the App
Agribazaar is a platform designed to empower farmers, traders, FPOs, corporates, and processors. The goal of this project was to redesign the app to make it more user-friendly, reduce the number of steps in key processes, and improve accessibility for non-tech-savvy users. The app provides features like crop and farm information, crop calendar and mandi bhav (marketplace) to help users manage and increase their income and trades effectively.
My role
UX/UI Designer | Collaborated with Product Managers and Developers
Understanding (PRD) product requirements document requirements into streamlined user journeys.
Transformed product specs into simplified workflows.
Redesigned complex flows from PRD into intuitive interfaces.
Translated technical requirements into farmer-friendly UX.
My role
UX/UI Designer | Collaborated with Product Managers and Developers
Understanding (PRD) product requirements document requirements into streamlined user journeys.
Transformed product specs into simplified workflows.
Redesigned complex flows from PRD into intuitive interfaces.
Translated technical requirements into farmer-friendly UX.
How did we design this?
First, we mapped out the process
We started by asking key questions:
How can we simplify registration for farmers?
What features are missing for crop management?
How can we make the app accessible for non-English speakers?
How can we speed up auction bidding?
Key Decisions
Added a map-based farm area input tool.
Enabled quick bidding for traders.
Provided real-time weather updates.
Ensured accessibility with high-contrast mode and screen reader support.
Information Architecture
I redesigned the app’s structure to simplify navigation and reduce steps in key processes. Features were grouped logically, making it easier for farmers and traders to access tools like weather updates and auctions.
The problems
Farmers struggled with:
Complex workflows (5+ steps for registration)
English-only interface excluding 60% of users
Low engagement due to missing features
( Crop calendar, Crop GAP, Crop fertilizer )
The UX Audit
We began with a UX Audit to identify pain points and opportunities for improvement.
Navigation, language barriers, cumbersome bidding.
The Solution
The Solution
User-Centric Redesign
Streamlined registration process
Added Punjabi/Marathi language support
Introduced map-based farm input & real-time weather
To tackle these challenges, we redesigned the Agribazaar app with a focus on simplicity, accessibility, and useful features. We streamlined key processes like registration and crop management, reducing steps and making them more intuitive. We added support for regional languages like Punjabi and Marathi to break down language barriers. Through usability testing and iterative design, we ensured the app was not only functional but also easy to use for non-tech-savvy farmers.
How did we design this?
First, we mapped out the process
We started by asking key questions:
How can we simplify registration for farmers?
What features are missing for crop management?
How can we make the app accessible for non-English speakers?
How can we speed up auction bidding?
Key Decisions
Added a map-based farm area input tool.
Enabled quick bidding for traders.
Provided real-time weather updates.
Ensured accessibility with high-contrast mode and screen reader support.
Old Screens
Old Screens
Wireframes
Wireframes
Iterations
Iterations
After testing our prototype with the farmers across 3 regions, we made key refinements to enhance usability and trust. Signup time was cut down from 1 minute and 45 seconds, the regional language support was added, notification was prioritized for crop alerts based on urgency. Each change addressed specific farmer pain points, hesitation, mistrust, and information overload.
After testing our prototype with the farmers across 3 regions, we made key refinements to enhance usability and trust. Signup time was cut down from 1 minute and 45 seconds, the regional language support was added, notification was prioritized for crop alerts based on urgency. Each change addressed specific farmer pain points, hesitation, mistrust, and information overload.
I created wireframes to visualize the app’s layout and workflows. The focus was on simplifying the interface and ensuring it was intuitive for non-tech-savvy users.
Redesigned Screens
Redesigned Screens
The final design featured a clean, intuitive interface with simplified workflows and new tools like weather updates and fertilizer calculators.
Increased Usability: Farmers found the app more intuitive with simplified steps, leading to higher engagement.
Improved Accessibility: Regional language support made the app accessible to non-English-speaking users it boosting usage by 40%.
Enhanced Features: New tools helped farmers manage their crops more effectively and ensured 100% task completion.
My other projects
The final design featured a clean, intuitive interface with simplified workflows and new tools like weather updates and fertilizer calculators were added.
Increased Usability: Farmers found the app more intuitive with simplified steps, leading to higher engagement.
Improved Accessibility: Regional language support made the app accessible to non-English-speaking users it boosting usage by 40%.
Enhanced Features: New tools helped farmers manage their crops more effectively and ensured 100% task completion.
The Problem
The Problem
Farmers struggled with:
Complex workflows (5+ steps for registration)
English-only interface excluding 60% of users
Low engagement due to missing features ( Crop calendar, Crop GAP, Crop fertilizer )
The Solution
The Solution
To tackle these challenges, we redesigned the Agribazaar app with a focus on simplicity, accessibility, and useful features. We streamlined key processes like registration and crop management, reducing steps and making them more intuitive. We added support for regional languages like Punjabi and Marathi to break down language barriers. Through usability testing and iterative design, we ensured the app was not only functional but also easy to use for non-tech-savvy farmers.
Agribazaar: A complete one stop solution for Farmers & Traders
Agribazaar: A complete one stop solution for Farmers & Traders
Agribazaar: A complete one stop solution for Farmers & Traders
Agribazaar: A complete one stop solution for Farmers & Traders
Agribazaar
2022-2023
About the App
About the App
About the App
About the App
Agribazaar is a platform designed to empower farmers, traders, FPOs, corporates, and processors. The goal of this project was to redesign the app to make it more user-friendly, reduce the number of steps in key processes, and improve accessibility for non-tech-savvy users. The app provides features like crop and farm information, crop calendar and mandi bhav (marketplace) to help users manage and increase their income and trades effectively.
Agribazaar is a platform designed to empower farmers, traders, FPOs, corporates, and processors. The goal of this project was to redesign the app to make it more user-friendly, reduce the number of steps in key processes, and improve accessibility for non-tech-savvy users. The app provides features like crop and farm information, crop calendar and mandi bhav (marketplace) to help users manage and increase their income and trades effectively.
Agribazaar is a platform designed to empower farmers, traders, FPOs, corporates, and processors. The goal of this project was to redesign the app to make it more user-friendly, reduce the number of steps in key processes, and improve accessibility for non-tech-savvy users. The app provides features like crop and farm information, crop calendar and mandi bhav (marketplace) to help users manage and increase their income and trades effectively.
Agribazaar is a platform designed to empower farmers, traders, FPOs, corporates, and processors. The goal of this project was to redesign the app to make it more user-friendly, reduce the number of steps in key processes, and improve accessibility for non-tech-savvy users. The app provides features like crop and farm information, crop calendar and mandi bhav (marketplace) to help users manage and increase their income and trades effectively.
My Role
My Role
My Role
My Role
UX/UI Designer | Collaborated with Product Managers and Developers
UX/UI Designer | Collaborated with Product Managers and Developers
UX/UI Designer | Collaborated with Product Managers and Developers
UX/UI Designer | Collaborated with Product Managers and Developers
Understanding (PRD) product requirements document requirements into streamlined user journeys.
Transformed product specs into simplified workflows.
Redesigned complex flows from PRD into intuitive interfaces.
Translated technical requirements into farmer-friendly UX.
Understanding (PRD) product requirements document requirements into streamlined user journeys.
Transformed product specs into simplified workflows.
Redesigned complex flows from PRD into intuitive interfaces.
Translated technical requirements into farmer-friendly UX.
Understanding (PRD) product requirements document requirements into streamlined user journeys.
Transformed product specs into simplified workflows.
Redesigned complex flows from PRD into intuitive interfaces.
Translated technical requirements into farmer-friendly UX.
Understanding (PRD) product requirements document requirements into streamlined user journeys.
Transformed product specs into simplified workflows.
Redesigned complex flows from PRD into intuitive interfaces.
Translated technical requirements into farmer-friendly UX.
The Problem
The Problem
The Problem
The Problem
Farmers struggled with:
Complex workflows (5+ steps for registration)
English-only interface excluding 60% of users
Low engagement due to missing features ( Crop calendar, Crop GAP, Crop fertilizer )
Farmers struggled with:
Complex workflows (5+ steps for registration)
English-only interface excluding 60% of users
Low engagement due to missing features ( Crop calendar, Crop GAP, Crop fertilizer )
Farmers struggled with:
Complex workflows (5+ steps for registration)
English-only interface excluding 60% of users
Low engagement due to missing features ( Crop calendar, Crop GAP, Crop fertilizer )
Farmers struggled with:
Complex workflows (5+ steps for registration)
English-only interface excluding 60% of users
Low engagement due to missing features ( Crop calendar, Crop GAP, Crop fertilizer )
The Solution
The Solution
The Solution
The Solution
To tackle these challenges, we redesigned the Agribazaar app with a focus on simplicity, accessibility, and useful features. We streamlined key processes like registration and crop management, reducing steps and making them more intuitive. We added support for regional languages like Punjabi and Marathi to break down language barriers. Through usability testing and iterative design, we ensured the app was not only functional but also easy to use for non-tech-savvy farmers.
To tackle these challenges, we redesigned the Agribazaar app with a focus on simplicity, accessibility, and useful features. We streamlined key processes like registration and crop management, reducing steps and making them more intuitive. We added support for regional languages like Punjabi and Marathi to break down language barriers. Through usability testing and iterative design, we ensured the app was not only functional but also easy to use for non-tech-savvy farmers.
To tackle these challenges, we redesigned the Agribazaar app with a focus on simplicity, accessibility, and useful features. We streamlined key processes like registration and crop management, reducing steps and making them more intuitive. We added support for regional languages like Punjabi and Marathi to break down language barriers. Through usability testing and iterative design, we ensured the app was not only functional but also easy to use for non-tech-savvy farmers.
To tackle these challenges, we redesigned the Agribazaar app with a focus on simplicity, accessibility, and useful features. We streamlined key processes like registration and crop management, reducing steps and making them more intuitive. We added support for regional languages like Punjabi and Marathi to break down language barriers. Through usability testing and iterative design, we ensured the app was not only functional but also easy to use for non-tech-savvy farmers.
How did we design this?
How did we design this?
How did we design this?
How did we design this?
First, we mapped out the process
We started by asking key questions:
How can we simplify registration for farmers?
What features are missing for crop management?
How can we make the app accessible for non-English speakers?
How can we speed up auction bidding?
First, we mapped out the process
We started by asking key questions:
How can we simplify registration for farmers?
What features are missing for crop management?
How can we make the app accessible for non-English speakers?
How can we speed up auction bidding?
First, we mapped out the process
We started by asking key questions:
How can we simplify registration for farmers?
What features are missing for crop management?
How can we make the app accessible for non-English speakers?
How can we speed up auction bidding?
First, we mapped out the process
We started by asking key questions:
How can we simplify registration for farmers?
What features are missing for crop management?
How can we make the app accessible for non-English speakers?
How can we speed up auction bidding?
Key Decisions
Added a map-based farm area input tool.
Enabled quick bidding for traders.
Provided real-time weather updates.
Ensured accessibility with high-contrast mode and screen reader support.
Key Decisions
Added a map-based farm area input tool.
Enabled quick bidding for traders.
Provided real-time weather updates.
Ensured accessibility with high-contrast mode and screen reader support.
Key Decisions
Added a map-based farm area input tool.
Enabled quick bidding for traders.
Provided real-time weather updates.
Ensured accessibility with high-contrast mode and screen reader support.
Key Decisions
Added a map-based farm area input tool.
Enabled quick bidding for traders.
Provided real-time weather updates.
Ensured accessibility with high-contrast mode and screen reader support.
Information Architecture
Information Architecture
Information Architecture
Information Architecture
I redesigned the app’s structure to simplify navigation and reduce steps in key processes. Features were grouped logically, making it easier for farmers and traders to access tools like weather updates and auctions.
I redesigned the app’s structure to simplify navigation and reduce steps in key processes. Features were grouped logically, making it easier for farmers and traders to access tools like weather updates and auctions.
I redesigned the app’s structure to simplify navigation and reduce steps in key processes. Features were grouped logically, making it easier for farmers and traders to access tools like weather updates and auctions.
I redesigned the app’s structure to simplify navigation and reduce steps in key processes. Features were grouped logically, making it easier for farmers and traders to access tools like weather updates and auctions.
Old Screens
Old Screens
Old Screens
Old Screens
Wireframes
Wireframes
Wireframes
Wireframes
I created wireframes to visualize the app’s layout and workflows. The focus was on simplifying the interface and ensuring it was intuitive for non-tech-savvy users.
I created wireframes to visualize the app’s layout and workflows. The focus was on simplifying the interface and ensuring it was intuitive for non-tech-savvy users.
I created wireframes to visualize the app’s layout and workflows. The focus was on simplifying the interface and ensuring it was intuitive for non-tech-savvy users.
I created wireframes to visualize the app’s layout and workflows. The focus was on simplifying the interface and ensuring it was intuitive for non-tech-savvy users.
Iterations
Iterations
Iterations
Iterations
After testing our prototype with the farmers across 3 regions, we made key refinements to enhance usability and trust. Signup time was cut down from 2 minute and 45 seconds, the regional language support was added, notification was prioritized for crop alerts based on urgency.
After testing our prototype with the farmers across 3 regions, we made key refinements to enhance usability and trust. Signup time was cut down from 2 minute and 45 seconds, the regional language support was added, notification was prioritized for crop alerts based on urgency.
After testing our prototype with the farmers across 3 regions, we made key refinements to enhance usability and trust. Signup time was cut down from 2 minute and 45 seconds, the regional language support was added, notification was prioritized for crop alerts based on urgency.
After testing our prototype with the farmers across 3 regions, we made key refinements to enhance usability and trust. Signup time was cut down from 2 minute and 45 seconds, the regional language support was added, notification was prioritized for crop alerts based on urgency.
Redesigned Screens
Redesigned Screens
Redesigned Screens
Redesigned Screens
The final design featured a clean, intuitive interface with simplified workflows and new tools like weather updates and fertilizer calculators were added.
Increased Usability: Farmers found the app more intuitive with simplified steps, leading to higher engagement.
Improved Accessibility: Regional language support made the app accessible to non-English-speaking users it boosting usage by 40%.
Enhanced Features: New tools helped farmers manage their crops more effectively and ensured 100% task completion.
The final design featured a clean, intuitive interface with simplified workflows and new tools like weather updates and fertilizer calculators were added.
Increased Usability: Farmers found the app more intuitive with simplified steps, leading to higher engagement.
Improved Accessibility: Regional language support made the app accessible to non-English-speaking users it boosting usage by 40%.
Enhanced Features: New tools helped farmers manage their crops more effectively and ensured 100% task completion.
The final design featured a clean, intuitive interface with simplified workflows and new tools like weather updates and fertilizer calculators were added.
Increased Usability: Farmers found the app more intuitive with simplified steps, leading to higher engagement.
Improved Accessibility: Regional language support made the app accessible to non-English-speaking users it boosting usage by 40%.
Enhanced Features: New tools helped farmers manage their crops more effectively and ensured 100% task completion.
The final design featured a clean, intuitive interface with simplified workflows and new tools like weather updates and fertilizer calculators were added.
Increased Usability: Farmers found the app more intuitive with simplified steps, leading to higher engagement.
Improved Accessibility: Regional language support made the app accessible to non-English-speaking users it boosting usage by 40%.
Enhanced Features: New tools helped farmers manage their crops more effectively and ensured 100% task completion.
