Agribazaar : Farmers App
About the App
Agribazaar is a platform designed to empower farmers, traders, FPOs, corporates, and processors. The goal of this project was to redesign the app to make it more user-friendly, reduce the number of steps in key processes, and improve accessibility for non-tech-savvy users. The app provides features like crop and farm information, crop calendar and mandi bhav (marketplace) to help users manage and increase their income and trades effectively.
Design Process
The UX Audit
We began with a UX Audit to identify pain points and opportunities for improvement. Here’s what we uncovered:
Navigation Issues: Farmers struggled to find key features like crop tools.
Language Barriers: The English-only interface excluded non-English-speaking farmers.
Complex Processes: Registration and other crop management features workflow were complicated.
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Information Architecture
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